“‘I am nearing the hotel, Katashi. There is something I would like to show you.” Katashi furrowed his brows. What could it possibly be?
“Competitors are popping up fast, shouldn’t we be worried” – Katherine is now facing new challenges, and she has to act fast.
Over the phone, Ginny was really excited for Katherine. After all, an offer to visit Japan! Hopefully it is as simple as it sounds.
#MatchaTeaIsLife stats had gone up for the past few days. There has been new videos added on Instagram and YouTube regarding green tea, too! It’s getting exciting.
“Who is that?” “I think it’s the son of Nihon Teas!” – Excitement and concern brew at the same time for Katherine and her team. This is the next step forward for her end of the job!
Katherine has been working on this potential matcha brand management, but alas, still had not gotten the name of their tea brand! How is she going to approach this matter?
Katherine thinks to herself “is this even genuine green tea?”. But the shade of green could never compare against the deep, dark green that Katherine saw in her cup that Akira gave her.
“I didn’t know that there were other uses for matcha. I only thought they were meant to be consumed!” It suddenly dawned on Katherine how significant matcha green tea is.
Much have changed 8 months after Akira handed the company over to his son. Staring at his father’s portrait, Akira wonders “Are all these changes RIGHT?”
The LED lights in the signboard had almost completely blown out, leaving only four letters visible in its name. ‘ HEALTHY & WELL CO.’ is now ‘ HE-LL’.
A tall woman stepped forward into her office, red stilettos thumping heavily on the carpeted floor. Katherine immediately felt an intimidating vibe emitting from her. She is here to pick a fight.
The B-bomb is every marketers’ nemesis, and Katherine is not spared. With the help of an old friend, how will Katherine overcome the limitation this time?
After many obstacles, Katherine and Akira finally get down to work together. Infused with ideas, they were weaving out new marketing strategies so fast that Katherine was scrambling to jolt them down.
Already halfway into a business co-operation, Katherine found out that the person she had been talking to all-along didn’t possess the title to represent his company. Will the negotiation fall through?
“You see, a marketing plan consists of 4 essential parts.” Katherine held up four fingers. “For carrying out sales strategies for Nihon’s Teas, yes?” Akira responded excitedly. What does Katherine have in mind this time?
“I have spent the past 3 years compiling this list,” he lifted his worn-out journal, “And doing research to find someone capable of helping us, Ms. Katherine. Then, we found you.”
Car in repair, Katherine’s bus broke down and she was caught in a heavy rain. It was only the first day of the week, and she already felt the universe working against her. An unscheduled visit by Mr Ito was a surprise. Any more bad news? Will her strain of bad luck continue?
The Japanese manager presented the benefits of green tea with a lot of enthusiasm, like he devoted his life just for it. But with years of working as a brand manager, she had experienced many products exaggerating results. Will history repeats itself this time?
Prepping for the proposal by the Japanese representatives, Katherine found herself in a debate with a colleague about green tea. Little did she know that the true facts would be presented to her by the manager of the Japanese company himself.
Katherine struggles to balance her work in an MNC and as a mother of 2. Stormed by work every day, she is troubled by a rash on her elbow, while her child’s continuous medical condition demands her unending attention. A stranger will visit her office today, what will he bring?